Overview
L’Oréal Professionnel used technology in service of the experience driving to purchase at Sephora through an immersive virtual layer emanating from its billboard creative. Spatial mediums like AR open new dimensions for digital experiences. The ability of the latest generation AR technology to understand the user's surroundings means content can seamlessly adapt to and merge with the physical world. Today’s immersive AR combined with the graphics prowess of modern devices, unlocks the potential of user participation and engagement at scale beyond that of any prior medium.